Nyt fra Thomas W Speh
Business Marketing Management
(Paperback)
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B2B
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| Du sparer: | DKK 168,78 (24,46%) |
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| Sprog: |
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| Se produktdetaljer (sideantal, udgivelsesdato, udgave, ISBN m.v.) |
Alt om bogen:
| Andre udgaver | Pris |
|---|---|
| Business Marketing Management (Hardback, 8th Revised edition. udgave) |
DKK 549,95 |
| Business Marketing Management (Hardback, 11. udgave) |
DKK 2.459,95 |
| Business Marketing Management: B2B (Hardback, 10th. udgave) |
DKK 1.149,95 |
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Beskrivelser af Business Marketing Management
- Forlagets beskrivelse
- Takes you inside the world of business marketing experts, showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the trends in business marketing practice. Illustrations
- Bibliotekernes beskrivelse
- Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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Business Marketing Management
