Emne: women consumers
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af: Stella Minahan
Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful economic force in the retail industry....
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af: Rachel Bowlby
Ranging from 1940s trade journals to "The Stepford Wives" and novels by Zola, Virginia Woolf and Don Delillo, this title traces the transformations in the shopper from the days of the glamorous depart...
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af: Mary Brown & Carol Orsborn
A guide to identifying, reaching and influencing 'Baby Boomer' women. It features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup,...
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af: Bernice Kanner
Takes a look at how female dominated marketplace is shaking up the status quo on Madison Avenue. This work reveals how female spending power has radically transformed the face of advertising and marke...
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af: etc & Lorna Stevens
Stimulating, challenging discussions of feminist perspectives in marketing. This book highlights assumptions about women and gender in theory and practice. Topics include the 'dark side' of female con...
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af: etc & Lorna Stevens
The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and ...
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af: Tammy C Whitlock
Drawing on social and economic history, gender studies , cultural studies, and the history of crime, this study study asks fascinating questions regarding the nature of consumer culture and how societ...
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af: Mary Lou Quinlan
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of t...
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