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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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af: Jon Gertner
af: Joseph Turow
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information....
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af: Nancy K Baym
af: Joe Tidd & John Bessant
*Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used...
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af: P W Singer
Explores the greatest revolution in military affairs since the atom bomb: the dawn of robotic warfare. Blending historical evidence with interviews of a cast of characters, this title shows how techno...
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af: Terry Flew
New Media: An Introduction combines a comprehensive overview of theories of new media with contemporary case studies. Illus....
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