Emne: relationship marketing
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af: John Egan
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af: nancy lee & Philip Kotler
Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the ...
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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers...
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af: Anne Stanton
Illustrations...
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The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new ...
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af: John Egan & Michael Harker
undefined 3 Hardbacks Illustrations...
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af: Brian J Carroll
af: John Mckean
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch...
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af: Don Peppers & Martha Rogers
* This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. * It contains updated examples, case studies, and referenc...
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