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Relationship marketing.
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af: Bob Garfield
af: Brian J Carroll
af: Aino Halinen
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. 73 line drawings...
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af: Amy Sauers
1, black & white illustrations...
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af: nancy lee & Philip Kotler
af: R Fuggetta
Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, ...
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af: John Mckean
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch...
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af: Bernd H Schmitt
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to m...
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af: Don Peppers & Martha Rogers
This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. It contains updated examples, case studies, and references ...
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af: Alan Weiss
Follow the expert advice in this book--the fourth in "The Ultimate Consultant Series" - and you shouldn't fall victim to the success plateau that undermines many consultants. If you feel that your wor...
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af: Atul Uchil PhD
af: Heidi F Schultz & Don E Schultz
af: Larina Kase
af: Greg W Marshall
Focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers....
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af: Steve Yastrow
Turns conventional sales and marketing on its head by showing what really motivates your customers. This book helps change the way you interact with customers, and change the way your customers think ...
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af: Kathy Aaronson
When Kathy Aaronson was eight years old, she set up a small roadside stand next to her familya s farm and began selling vegetables that werena t up to supermarket standards (too small or too misshaped...
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af: Neil Rosen
Relationship Selling illustrations...
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af: William Miller
af: Adrian Palmer
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive re...
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af: Adrian Palmer & David Bejou
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive re...
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af: Edgar J Ridley
illustrations...
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af: Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the ch...
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The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new ...
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af: Sunil Gupta
af: Shaun Smith & Andy Milligan
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. This book is about 14 busi...
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Includes bibliographical references and index. 1 black & white tables, 20 black & white line drawings...
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af: Ken Cooper
Includes bibliographical references and index. 1 black & white tables, 20 black & white line drawings...
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af: David Brain & Martin Thomas
af: Ernan Roman
Offers a selection from one of Europe's richest traditions of folk literature. Illustrations...
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Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. Illustrations...
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Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. illustrations...
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af: Mr Tony Conway
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experien...
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af: Anne Stanton
af: Ed Peelen
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a...
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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and perf...
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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Illustrat...
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af: Gerhard Raab
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relation...
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Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierten Informationssysteme (Database Marketing, Compute...
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illustrations...
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af: Mari Smith
af: Jeff Thull