Bøger om Product management

Storytelling (Bog, indbundet)

branding i praksis

Om hvordan virksomheder kan bruge storytelling som et strategisk branding-begreb og som et konkret kommunikationsværktøj....
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Eating the Big Fish (Bog, hardback)

How Challenger Brands Can Compete Against Brand Leaders

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The Experience Economy (Bog, paperback)

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Proactive Risk Management (Bog, paperback)

Controlling Uncertainty in Product Development

This guide for managers offers a proactive approach to the control of risk and provides explicit instructions for implementing risk- management measures. The book details a model of risk which is scal...
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Authenticity (Bog, paperback)

Brands, Fakes, Spin and the Lust for Real Life

David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. 1 port....
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Storytelling (Bog, hardback)

Branding in Practice

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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Storytelling (Bog, hardback)

In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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Flexible Product Development (Bog, hardback)

Building Agility for Changing Markets

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Rules for Revolutionaries (Bog, paperback)

The Capitalist Manifesto for Creating and Marketing New Products and Services

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Return on Ideas (Bog, hardback)

A Practical Guide to Making Innovation Pay

Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above al...
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Authenticity (Bog, hardback)

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Brand Vision (Bog, hardback)

How to Energize Your Team to Drive Business Growth

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward...
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From Brand Vision to Brand Evaluation (Bog, paperback)

The Strategic Process of Growing and Strengthening Brands

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the sk...
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The Brand Mindset (Bog, hardback)

Five Essential Strategies for Building Brand Advantage Throughout Your Company

Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Wh...
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The Brand Gym (Bog, hardback)

A Practical Workout to Gain and Retain Brand Leadership

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Illustratio...
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The Hero and the Outlaw (Bog, hardback)

Building Extraordinary Brands Through the Power of Archetypes

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Authenticity (Bog, hardback)

What Consumers Really Want

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, co...
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The Economy of Brands (Bog, hardback)

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of th...
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Inspired! (Bog, hardback)

Take Your Product Dream from Concept to Shelf

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Product Leadership (Bog, hardback)

Pathways to Profitable Innovation

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Software Product Management Essentials (Bog, paperback)

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Wikibrands (Bog, hardback)

Reinventing Your Company in a Customer-driven Marketplace

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Married to the Brand (Bog, hardback)

Why Consumers Bond With Some Brands for Life : Lessons From 60 Years of Research into The Psychology of Consumer Relationships

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Managing Product Development (Bog, hardback)

Bringing together the work of leading international researchers in the field of product innovation and development, this book provides a comprehensive range of studies in successful product developmen...
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Building the Brand-driven Business (Bog, hardback)

Operationalize Your Brand to Drive Profitable Growth

Helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a customer or a customer gets to touch the brand", that company gets the opportu...
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Creating Passion Brands (Bog, paperback)

How to Build Emotional Brand Connection With Customers

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Product Information Management for Mass Customization (Bog, hardback)

Connecting Customer, Front-Office and Back-Office for Fast and Efficient Customization

Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recognition of the essential aspects of an IT-...
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Branding for Dummies (Bog, paperback)

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New Service Development (Bog, paperback)

Creating Memorable Experiences

undefined black & white illustrations...
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Product Management (Bog, hardback)

Value, Quality, Cost, Price, Profit and Organization

This work develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of exp...
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Enterprise Transformation (Bog, hardback)

Understanding and Enabling Fundamental Change

This landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of produc...
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Brand Rewired (Bog, hardback)

Connecting Intellectual Property, Branding, and Creativity Strategy

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Juicing the Orange (Bog, hardback)

How to Turn Creativity into a Powerful Business Advantage

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What Customers Want (Bog, hardback)

Using Outcome-driven Innovation to Create Breakthrough Products and Services

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. Illustrations...
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Shiny Objects Marketing (Bog, hardback)

Using Simple Human Instincts to Make Your Brand Irresistible

" Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. " - Michael Purcell , Senior Vice President, Product Development...
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New Product Forecasting (Bog, hardback)

An Applied Perspective

tables, figures, references, index...
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Creative Product Design (Bog, hardback)

A Practical Guide to Requirements Capture Management

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors...
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The Power of Product Platforms (Bog, paperback)

black & white illustrations...
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Brand Aesthetics (Bog, hardback)

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practic...
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Strategic Brand Management (Bog, paperback)

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling the...
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New Service Development (Bog, hardback)

Creating Memorable Experiences

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Brand Asset Management (Bog, paperback)

Driving Profitable Growth Through Your Brands

Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. illustrations...
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Market Driven Enterprise (Bog, hardback)

Product Development, Supply Chains, and Manufacturing

While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution...
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Product Release Planning (Bog, hardback)

Methods, Tools and Applications

Presents methods and tools to apply sound planning to product development and product management. This book provides a guided tour through the methodology and use of release planning, starting with te...
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Innovation Management and New Product Development (Bog, paperback)

Illustrations...
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The PDMA ToolBook 3 for New Product Development (Bog, hardback)

The book is the third in a series of books covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 200...
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Designing Winning Products (Bog, hardback)

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business prod...
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Brand Positioning (Bog, paperback)

Strategies for Competitive Advantage

Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used...
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Product Management (Bog, paperback)

Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promo...
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Product Management (Bog, hardback)

Covers three tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, ...
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