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af: Klaus Fog
Om hvordan virksomheder kan bruge storytelling som et strategisk branding-begreb og som et konkret kommunikationsværktøj....
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af: Klaus Fog
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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af: Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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af: David Taylor
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward...
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Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling the...
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af: Deirdre Madden
After a brilliant youth, the painter Roderic Kennedy's life has been overtaken by a series of crises - alcoholism, the failure of his marriage and an estrangement from this three daughters. When he me...
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