Emne: new products
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af: Kim W Chan & Renee Mauborgne
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...
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af: Carmine Gallo
af: Carmine Gallo
af: Kim H Pries & Jon M Quigley
Scrum, which was originally invented solely for software development, can be applied to all types of projects. This book shows project managers how to implement Scrum by explaining the artifacts, ritu...
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