Emne: market segmentation
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af: Kim W Chan & Renee Mauborgne
af: Joseph Turow
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information....
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af: Joseph Turow
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information....
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af: Sandra Zoratti & Lee Gallagher
Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, this title shows how leading performers begin to recognize, identify and capitalize on many of the concepts of precision mar...
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The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new ...
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af: Chuck Brymer
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sust...
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af: Ian Dunbar & Malcolm Mcdonald
