Emne: key accounts
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af: Peter Cheverton
A book with a simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Illustrations...
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af: Barbara Geraghty
1, black & white illustrations...
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af: Peter Cheverton
Very few books take the long-term, team-selling strategic view of KAM that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a uniq...
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af: Mack Hanan