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This streamlined 6th edition of the classic text continues to provide essential coverage of the key areas of strategic planning - the healthcare environment; service area profiles and delivery; and im...
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af: David B Nash
Most hospitals, health systems, and other provider organizations in the United States are facing real financial peril. This work explains why providers must draw upon internal resources to increase ne...
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Examines management theory and its applications in healthcare, with an emphasis on relating theory to the organisation of patient care and effective management in everyday practice. This guide to heal...
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af: W Richard Scott & Martin Ruef
The changes in the US healthcare system since World War II are documented here, from new technologies, service-delivery arrangements, to financing mechanisms and underlying sets of organizing principl...
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Helps students learn step-by-step how to develop and implement a successful marketing strategy for health care facilities. illustrations...
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illustrations...
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af: Martin Ruef & W Richard Scott
The changes in the US healthcare system since World War II are documented here, from new technologies, service-delivery arrangements, to financing mechanisms and underlying sets of organizing principl...
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