Emne: direct marketing
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Håndbog, der gennemgår, hvordan man opbygger, gennemfører og tester en direct marketing-kampagne. Med eksempler på succeser og fiaskoer.Indhold: Direct mail ; Test ; Direct mailen ; Yderkuverten ; Sal...
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af: Roddy Mullin & Alison Williams
Reveals the techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, pe...
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Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Ric...
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af: Alan Tapp
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. Illustrations...
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af: Lois K Geller
Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developin...
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af: Lois K. Geller
Contains ideas and direct marketing techniques that the author has used in building a multimillion-dollar business....
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