Emne: diffusion of innovations
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af: Everett M Rogers
First appearing in the 1980s, this comprehensive reference covers the history of the spread of new ideas, for academics and professionals alike. illustrations...
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Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has...
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af: Joe Tidd
af: David S. Nichols
Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above al...
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af: Paul Sloane
af: John Winsor
Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with ...
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