Emne: customer relations
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af: Lynette Ryals
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative appro...
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af: Fred Reichheld & Rob Markey
af: Martha Rogers & Don Peppers
Describes a wildly popular approach to organizational change that dramatically improves performance by encouraging people to study, discuss, learn from, and build on what's working, rather than simply...
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af: Doc Searls
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of custom...
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af: Daniel T Jones & James P Womack
af: C K Prahalad & Venkat Ramaswamy
Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-creat...
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