Emne: consumer satisfaction
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af: Fred Reichheld & Rob Markey
af: Carmine Gallo
af: Lou Imbriano & Elizabeth King
af: Philip Kotler
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to prac...
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Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processe...
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af: Xiaowei Yuan & Helmut Degen
