Emne: competition
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af: Michael E Porter
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how p...
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af: Michael E Porter
The essential complement to the pathbreaking book COMPETITIVE STRATEGY, Michael E. Porter's COMPETITIVE ADVANTAGE explores the underpinnings of competitive advantage in the individual firm. illustrati...
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af: Michael E Porter
Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows h...
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af: Michael E Porter
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry developme...
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af: Jack Trout & Al Ries
Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic. illustrations...
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af: Pankaj Ghemawat
For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an a...
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af: Ram Charan
Unleash one of your company's greatest competitive weapons. "Ram Charan is a wise counselor and keen observer on the front lines of the American board revolution. Boards At Work is a rare blAnd of ca...
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