Emne: communication in marketing
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Illustrations (some col.)...
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af: Tim Riesterer
af: Gill Wood
Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that t...
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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspec...
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Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on t...
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af: Graham Hughes
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your le...
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af: Chris Fill
Illustrations (chiefly col.), col. ports....
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af: Belch
col. Illustrations...
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af: Philip J Kitchen
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise a...
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