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af: Douglas B Holt & D B Holt
af: C Lury
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a gl...
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af: Clive Lawrence
Contains Hardback and CD-ROM...
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af: Nicholas Ind
In response to the growing 'anti-globalisation' movement and the perception that brands are manipulative and demeaning, this title argues that branding is neither inherently good nor evil. It shows th...
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af: Marcel Danesi
Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiot...
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af: Marcel Danesi
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how s...
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af: Nicholas Ind
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book d...
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af: Janelle Barlow & Paul Stewart
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand ...
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af: Randy Ray & Mark Kearney
Full of fun facts, intriguing trivia, and engrossing explorations of more than 100 Canadians who beat the odds to become household names. b/w photos...
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