Emne: branding (marketing)
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af: Klaus Fog
Om hvordan virksomheder kan bruge storytelling som et strategisk branding-begreb og som et konkret kommunikationsværktøj....
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af: Alina Wheeler
af: Douglas B Holt & D B Holt
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand res...
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af: Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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af: Klaus Fog
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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