Emne: advertising media planning
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af: Helen Katz
Presents an introduction to the media planning and buying process. This title focuses on basic media planning, buying calculations, and the practical realities of offering plan alternatives. illustrat...
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af: Helen Katz
Provides a practical introduction to the media planning and buying process. This handbook emphasizes basic media planning and buying calculations along with the practical realities of offering plan al...
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af: Helen E. Katz
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives an...
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af: Helen E. Katz
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives an...
Se mere om bogen
