Emne: advertising copy
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af: Rick Bayan
In highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message. This title provides you with more than 3,500 high-powered, high-profit words, phra...
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af: Luke Sullivan
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online adver...
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af: Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write comp...
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af: Sara Thornton
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition...
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af: Sam Bennett & Luke Sullivan
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in ...
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