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På engelsk, emne: marketing
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Global Marketing (Paperback)
A Decision-Oriented Approach
af: Svend HollensenSprog:Engelskcol. Illustrations...
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Designing Brand Identity (Hardback)
An Essential Guide for the Whole Branding Team
af: Alina WheelerSprog:Engelsk
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Foundations of Marketing (Paperback)
af: David Jobber & John FahySprog:EngelskFoundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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Marketing Management with MyMarketingLab (Sampak)
Sprog:EngelskContains Paperback and Online resource...
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Crossing the Chasm (Paperback)
Marketing and Selling Technology Products to Mainstream Customers
Sprog:EngelskIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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Principles and Practice of Marketing (Paperback)
af: David JobberSprog:EngelskSets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accou...
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The Business of Wine (E-bog)
A Global Perspective
af: David E Smith & Per V JensterSprog:EngelskThe Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. It...
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Sensory Marketing (Hardback)
Sprog:EngelskThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...
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