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På engelsk, emne: markedsføring
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Foundations of Marketing (Paperback)
af: David Jobber & John FahySprog:EngelskFoundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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Marketing Management with MyMarketingLab (Sampak)
Sprog:EngelskContains Paperback and Online resource...
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Buyology (Paperback)
How Everything We Believe About Why We Buy is Wrong
af: Martin LindstromSprog:EngelskReveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book show...
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No Logo (Paperback)
af: Naomi KleinSprog:Engelsk'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book. 10 b/w illus, With index...
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