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Buyology (Paperback)
How Everything We Believe About Why We Buy is Wrong
af: Martin LindstromSprog:EngelskReveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book show...
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No Logo (Paperback)
af: Naomi KleinSprog:Engelsk'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book. 10 b/w illus, With index...
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Storytelling (Hardback)
Branding in Practice
af: Klaus FogSprog:EngelskAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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Storytelling (Hardback)
af: Klaus FogSprog:EngelskIn its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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Rebel (Paperback)
af: R J AndersonSprog:EngelskEn del af Knife serienNo ordinary fairytale... The thrilling sequel to the bestselling KNIFE....
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