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På engelsk, emne: branding
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Buyology (Paperback)
How Everything We Believe About Why We Buy is Wrong
af: Martin LindstromSprog:EngelskReveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book show...
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Brandwashed (Paperback)
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
af: Martin LindstromSprog:EngelskExplores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our min...
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Storytelling (Hardback)
Branding in Practice
af: Klaus FogSprog:EngelskAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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Storytelling (Hardback)
af: Klaus FogSprog:EngelskIn its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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