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Paperback, emne: marketing
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Global Marketing (Paperback)
A Decision-Oriented Approach
af: Svend HollensenSprog:Engelskcol. Illustrations...
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Foundations of Marketing (Paperback)
af: John Fahy & David JobberSprog:EngelskFoundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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Crossing the Chasm (Paperback)
Marketing and Selling Technology Products to Mainstream Customers
Sprog:EngelskIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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Principles and Practice of Marketing (Paperback)
af: David JobberSprog:EngelskSets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accou...
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The Millionaire Messenger (Paperback)
Make a Difference and a Fortune Sharing Your Advice
af: Brendon BurchardSprog:EngelskA 10-step plan from 'the guru's guru' for individuals and businesses, to help them in successfully developing, packaging and spreading their message...
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The Millionaire Messenger (Paperback)
Making a Difference and a Fortune Sharing Your Advice
af: Brendon BurchardSprog:Engelsk
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Strategic Brand Management (Paperback)
A European Perspective
Sprog:EngelskIllustrations...
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Marketing (Paperback)
Planning and Strategy
af: Subhash C Jain & George T HaleySprog:EngelskMarketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark...
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Marketing (Paperback)
A Guide to the Fundamentals
af: Patrick ForsythSprog:EngelskClarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, th...
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