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Buyology (Paperback)

How Everything We Believe About Why We Buy is Wrong

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book show...
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Careers Uncovered: Marketing (Paperback)

This book is a frank and open guide to getting a job in Marketing. Including case studies, training advice, skills and qualities needed, typical working day and your future prospects, this guide can h...
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Marketing (Paperback)

A Guide to the Fundamentals

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, th...
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Marketing (Paperback)

Planning and Strategy

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark...
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Marketing (Paperback)

The marketing secrets that experts and top professionals use....
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Marketing (Paperback)

An Introduction

Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. illustrations...
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Marketing (Paperback)

Principles and Perspectives

Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills....
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Marketing (Paperback)

Principles and Perspectives

Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Interne...
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Marketing (Paperback)

The Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century....
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Marketing (Paperback)

colour illustrations facsimiles (chiefly colour), colour portraits...
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