Hardback, emne: consumer behavior
SAXO.com vinder juryens specialpris 2012
SAXO.com blev tildelt juryens specialpris 2012, da årets E-handelspris blev uddelt.
Juryens specialpris gives til SAXO.com for at have gjort en forskel inden for e-handel.
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af: James L Burrow
Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. This book enables the students learn the foundations and functions ...
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Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Illustrations...
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af: Rainer Olbrich
XXIII, 431 S. 71 Abb....
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Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. Illustrations...
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