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af: Jack D Schwager
Like its predecessor "Market Wizards", this book offers practical advice on investing from some of the most prestigious Wall Street professionals in a personal, anecdotal style. The book shows even sm...
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af: Jack Welch & Suzy Welch
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric....
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af: Alan S Blinder
af: James C Collins
af: David Dodd & Benjamin Graham
Rare is the opportunity to see, much less own, an original. But this unusual, carefully crafted reproduction of Benjamin Graham and David Dodd's immortal Security Analysis gives you that chance--to re...
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The bible of value investing--updated by today'svalue investing masters Illustrations Contains Hardback and CD-ROM...
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af: Scott Patterson
Quants - quantitative analysts - were the maths masterminds let loose on Wall Street in the belief that their brilliant, impregnable computer programs would always beat the market. This book charts th...
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af: John Perkins
As an EHM in the '60s and '70s, covertly recruited by the US National Security Agency, John Perkins helped further American imperial interests in countries such as Ecuador, Panama, Indonesia and Saudi...
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af: Jim Collins & Jerry I Porras
Provides details about building organizations that prosper long into the twenty-first century and beyond, and also about visionary companies. This book contains specific examples and is organized into...
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af: Bruce T Barkley
Proven strategies for bringing program management techniques to government projects, people, and structures worldwide for improvement on every level- including on-time delivery, accountability, and re...
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af: Raghuram G Rajan
As the world struggles to recover from the financial crisis, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. This ...
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Buffett is back... and better than before! A decade has passed since the book that introduced the world to Warren Buffett -- The Warren Buffett Way by Robert Hagstrom -- first appeared. That groundbre...
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af: Michael Lewis
Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi. In Iceland, Range Rovers frequently explode as owners col...
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af: Peter D Schiff
Persuasively argued and provocative, The Real Crash explains how we got into this mess, how we might get out of it, and what happens if we don't. And, with wisdom born from having predicted the Crash ...
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af: Anita Raghavan
af: Donovan Campbell
af: John P Kotter
black & white illustrations...
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af: Daniel H Pink
af: Patrick Forsyth
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, th...
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af: Andi Robertson
This book is a frank and open guide to getting a job in Marketing. Including case studies, training advice, skills and qualities needed, typical working day and your future prospects, this guide can h...
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Contains Paperback and Online resource...
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af: George T Haley & Subhash C Jain
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark...
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Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. Illustrations...
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Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. illustrations...
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af: John Dodsworth
tables...
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Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills....
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af: Niketh Pareek & Karl Moore
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century....
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af: James L Burrow
Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience...
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Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Interne...
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af: James L Burrow
Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated s...
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af: Dhruv Grewal & Michael Levy
Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is st...
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af: Dhruv Grewal
It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these conce...
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af: James L Burrow
Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. This book enables the students learn the foundations and functions ...
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af: Dhruv Grewal & Michael Levy
Looks at key marketing concepts. This book focuses on the value that marketers create for the firm. It provides students with various learning tools. illustrations...
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colour illustrations facsimiles (chiefly colour), colour portraits...
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