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Buyology (Bog, hæftet)

sandheder og løgne om, hvorfor vi køber

Revideret udgave med nyt kapitel om vores indkøbsvaner under og efter den økonomiske krise.Hvilken af alle verdens dufte har størst appel til forbrugeren uanset køn, alder, nationalitet eller religiøs...
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Buyology (Bog, paperback)

Truth and Lies About Why We Buy

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Making Sense of the Organization (Bog, paperback)

This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most infl...
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Unlimited Power (Bog, paperback)

The New Science of Personal Achievement

Anthony Robbins teaches us that success is habit forming and the habit of success, once learned, is nearly impossible to forget - and all in a brilliant new series design for Robbins. illustrations...
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Brandwashed (Lydbog, CD)

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Executive Toughness (Bog, hardback)

The Mental-Training Program to Increase Your Leadership Performance

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The Consumer Mind (Bog, paperback)

Brand Perception and the Implications for Marketers

Explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research ...
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Making Sense of the Organization (Bog, paperback)

The Impermanent Organization

Making Sense of the Organization elaborates on the influential idea that organizations are interpretation systems that scan, interpret, and learn. These selected essays represent a new approach to ...
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THE X and Y of Buy (Bog, paperback)

1...
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Consumer Behavior (Bog, paperback)

Women and Shopping

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The Social Psychology of Food (Bog, paperback)

Food is central to the lives of all, and has for centuries been celebrated in art, poetry and song. This book addresses the role of various factors in food choice, the process of dietary change, the r...
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It's Not a Glass Ceiling, It's a Sticky Floor (Bog, hardback)

Free Yourself from the Hidden Behaviors Sabotaging Your Career Success

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The Male Factor (Bog, hardback)

The Unwritten Rules, Misperceptions, and Secret Beliefs of Men in the Workplace

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Crowd Surfing (Bog, paperback)

Surviving and Thriving in the Age of Consumer Empowerment

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How Customers Think (Bog, hardback)

Essential Insights into the Mind of the Market

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Tourism Service Experiences in Vietnam (Bog, paperback)

The application of market segmentation techniques is long established in the tourism and hospitality literature. This study uses nationality (cultural differences) in combination with visitor demograp...
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Streetwise (Bog, paperback)

How Taxi Drivers Establish Customers' Trustworthiness

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The Marketing Power of Emotion (Bog, hardback)

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand reco...
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If I'm So Wonderful, Why am I Still Single? (Bog, paperback)

If I'm so wonderful, why am I still single? This text aims to answer this question. It sweeps aside popular excuses for not finding a mate and helps identify the real reasons love may seem so hard to ...
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Consumer Behavior and Culture (Bog, hardback)

Consequences for Global Marketing and Advertising

226021 1, black & white illustrations...
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The Consuming Instinct (Bog, hardback)

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

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Consumer Behavior and Culture (Bog, paperback)

Consequences for Global Marketing and Advertising

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and numerous updates on the highly regarded first edition Illustrations...
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Positive Risk (Bog, paperback)

How Smart Women Use Passion to Break Through Their Fears

Positive risk is a perspective, an attitude, and a life philosophy that creates a shift away from the negative view of risk that so many of us were taught. This book will help change your perceptions ...
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The "Dark" Side of Management (Bog, hardback)

illustrations...
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Executive Intelligence (Bog, paperback)

What All Great Leaders Have

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Opportunity Identification And Entrepreneurial Behavior (Bog, paperback)

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Transforming Toxic Leaders (Bog, hardback)

'Toxic' leaders may be a fact of company life, but they needn't spell disaster. This title spells out the advantages to be gained from skilful anticipation, control, and handling of troubled and diffi...
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Dream Big (Bog, hardback)

Starring Olivia

Olivia books are available in 23 foreign editions and 19 languages around the world. The timeless charm and popularity of Ian Falconer's diva pig ensures her status as a classic chracter for children ...
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Wander Woman (Bog, paperback)

How High-Achieving Women Find Contentment and Direction

Presents fresh research and powerful stories to give voice to a new generation of women driven by challenge and change Offers compelling advice on how to make wandering a life strategy, not just a ser...
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The Joys of Much Too Much (Bog, paperback)

Go for the Big Life--The Great Career, the Perfect Guy, and Everything Else You've Ever Wanted

black & white illustrations...
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Dream Big (Bog, paperback)

Finding the Courage to Follow Your Dreams and Laugh at Your Nightmares

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Winning the Story Wars (Bog, hardback)

Why Those Who Tell-And Live-the Best Stories Will Rule the Future

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Quarterlife Crisis (Bog, paperback)

How to Get Your Head Round Life in Your Twenties

A look at a new phenomenon know as the Quarterlife Crisis, which makes twenty-somethings have a seemingly early mid-life crisis...
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Dream Big (Bog, paperback)

black & white illustrations...
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Islamic Branding and Marketing (Bog, hardback)

Creating a Global Islamic Business

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximat...
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The "Dark" Side of Management (Bog, paperback)

illustrations...
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Inside Man (Bog, hardback)

The Discipline of Modeling Human Ways of Being

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Tame Your Terrible Office Tyrant (Bog, hardback)

How to Manage Childish Boss Behavior and Thrive in Your Job

An indispensable guide to dealing with challenging, childish boss behavior and building a great career, with laugh- out-loud humor built in. Based on extensive interviews among workers, managers and p...
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The Girls' Guide to Power and Success (Bog, paperback)

Suitable for women who are just starting their careers and those who are well established in their professions, this title helps how to create opportunities for yourself rather than waiting for them t...
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Feminine Force (Bog, paperback)

Release the Power within You to Create the Life You Deserve

1, black & white illustrations...
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The Value in the Valley (Bog, paperback)

Black Woman's Guide Through Life's Dilemmas

Written especially for black women, this is a guide to dealing successfully with the challenges of everyday life and triumphing over adversity. It is written in a practical style and contains examples...
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From the Sandbox to the Corner Office (Bog, hardback)

Lessons Learned on the Journey to the Top

Real-world executives reveal how their early experiences have helped them become the best in business, and beyond How were they raised? What mistakes did they make along the way? What were the adve...
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Coping With Toxic Managers, Subordinates (Bog, paperback)

And Other Difficult People

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The Game Plan (Bog, paperback)

Your Guide to Mental Toughness at Work

"Steve Bull is a true expert in his field. Anyone interested in winning will profit from his experience and knowledge. " -Andrew 'Freddie' Flintoff "Steve Bull's ideas and techniques will equip any...
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Motivation, Ability and Confidence Building in People (Bog, paperback)

Applying the MAC Principles to People Management

In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This book inten...
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Understanding the Entrepreneurial Mind (Bog, hardback)

This title examines entrepreneurial psychology. Covering such topics as motivations, risk and opportunity recognition, and featuring quantitative empirical studies and qualitative examples, it challen...
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Spend Shift (Bog, hardback)

How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Having it All? (Bog, paperback)

Choices for Today's Superwoman

Family Matters is a brand--new series from Wiley highlighting topics that are important to the everyday lives of family members. Each book tackles a common problem or difficult situation, such as teen...
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Digital Fandom (Bog, hardback)

New Media Studies

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The Kids are Alright (Bog, paperback)

How the Gamer Generation is Changing the Workplace

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