Emne: marketing
Business Model Generation (Bog, paperback)
Digital Marketing (Bog, paperback)
af: Svend Hollensen
col. Illustrations...
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af: Torben Hansen & Philip Kotler
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke...
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af: Andy Sernovitz
Shows you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. This title helps you to learn about the five essential steps tha...
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af: Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a tradition...
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af: Seth Godin
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and service...
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af: John Fahy & David Jobber
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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af: Kyle Murray
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. 10 fi...
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Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. Illustrations...
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af: Paul Wiefels & Geoffrey A Moore
Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Illustrations...
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af: Philip Kotler
Illustrations...
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af: Jim Blythe
Illustrations (chiefly col.)...
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af: Bob Lord
Contains Paperback and Online resource...
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af: Klaus Fog
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
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af: Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
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af: Chris Anderson
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In this book, t...
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af: Dale Littler
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal ...
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af: Joseph Zale
af: Patrick Forsyth
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, th...
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Contains Paperback and Online resource...
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af: George T Haley & Subhash C Jain
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark...
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af: Andi Robertson
This book is a frank and open guide to getting a job in Marketing. Including case studies, training advice, skills and qualities needed, typical working day and your future prospects, this guide can h...
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Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. Illustrations...
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Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. illustrations...
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af: Michael Levy & Dhruv Grewal
Looks at key marketing concepts. This book focuses on the value that marketers create for the firm. It provides students with various learning tools. illustrations...
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af: James L Burrow
Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience...
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af: James L Burrow
Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated s...
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af: James L Burrow
Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. This book enables the students learn the foundations and functions ...
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Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Interne...
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Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills....
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af: Michael Levy & Dhruv Grewal
Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is st...
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af: Dhruv Grewal
It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these conce...
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af: Karl Moore & Niketh Pareek
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century....
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colour illustrations facsimiles (chiefly colour), colour portraits...
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af: Karl Moore & Niketh Pareek
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century....
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Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world....
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Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Illustrations...
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Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world....
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af: Chris Hackley
An unrivalled and entertaining introduction to the essentials of critical theory in marketing...
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