Emne: marketing
Innovating Organization and ManagementPaperback
The Leadership PipelineHardback
af: Svend Hollensen
col. Illustrations...
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af: David Jobber & John Fahy
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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Contains Paperback and Online resource...
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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af: David Jobber
Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accou...
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af: Dion Hinchcliffe
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...
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af: Brendon Burchard
A 10-step plan from 'the guru's guru' for individuals and businesses, to help them in successfully developing, packaging and spreading their message...
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Illustrations...
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