Engelske erhvervsbøger

Purchasing and Supply Chain Management (Bog, paperback)

Analysis, Strategy, Planning and Practice

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Strategy Safari (Bog, paperback)

The Complete Guide Through the Wilds of Strategic Management

Illustrations...
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Managing Innovation (Bog, paperback)

Integrating Technological, Market and Organizational Change

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely use...
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Essentials of Business Statistics with Connect Plus Online Access (Bog, paperback)

Delivers clear and understandable explanations of core business statistics concepts, making it ideal for a one-term course in business statistics. This text offers real applications of statistics that...
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Managing Transitions (Bog, paperback)

Making the Most of Change

A guide to dealing with the human side of organizational change. It addresses the fact that it is people that have to embrace a new situation and carry out the corresponding changes. Illustrations...
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The Case Study Handbook (Bog, paperback)

How to Read, Discuss, and Write Persuasively About Cases

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The Southwest Airlines Way (Bog, paperback)

Using The Power Of Relationships To Achieve High Performance

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This Is Service Design Thinking (Bog, paperback)

Basics, Tools, Cases

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The Deming Management Method (Bog, paperback)

Whether you are the owner of your own small business, a middle manager in a mid-sized company, or the CEO of a multinational, this book aims to show you how to improve your profits and productivity, f...
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Work Happy (Bog, paperback)

What Great Bosses Know

When Jill Geisler was appointed to news director of her local station at the age of 27, her senior managerial experience was limited to a high school job at a candy shop. Thirty years later, she is on...
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Reframing Organizations (Bog, paperback)

Artistry, Choice, and Leadership

This fourth edition of the best-selling book, maintains the author's lively and solid structure while offering a clear understanding and managing organizations. This new edition is filled with new cas...
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Web Project Management (Bog, paperback)

Delivering Successful Commercial Web Sites

Presents Web project management method for building commercial Web sites. This book aims to enable you to closely manage your project's contributors, quality, costs, and schedules. It also details how...
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Understanding Cross-Cultural Management (Bog, paperback)

Rev. ed. of: Understanding cross-cultural management. 2008. Illustrations...
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Complete MBA For Dummies (Bog, paperback)

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most i...
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Now, Discover Your Strengths (Bog, paperback)

How to Develop Your Talents and Those of the People You Manage

This interactive business book provides individuals, managers and organisations with personalised tools to identify their talents and succeed at every level....
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Drucker on Leadership (Bog, paperback)

New Lessons from the Father of Modern Management

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The Plundered Planet (Bog, paperback)

How to Reconcile Prosperity With Nature

How can we help poorer countries become richer without harming the planet? Is there a way of reconciling prosperity with nature? In this title, the author offers realistic answers to this dilemma....
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The Back of the Napkin (Bog, paperback)

Solving Problems and Selling Ideas With Pictures

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Brandwashed (Bog, paperback)

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our min...
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Accounting for Managers (Bog, paperback)

Interpreting Accounting Information for Decision-making

This updated and revised fourth edition of Accounting for Managers builds on the international success of thepreviouseditions in explaining how accounting is used by non-financial managers. Illustra...
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Balanced Scorecard (Bog, paperback)

The fast track route to understanding and implementing the balanced scorecard in your business. It covers the key aspects of the balanced scorecard, from using it to develop the company's strategy a...
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Marketing (Bog, paperback)

Study Guide

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Marketing (Bog, paperback)

Illustrations...
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Marketing (Bog, paperback)

An Introduction

Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. illustrations...
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Careers Uncovered: Marketing (Bog, paperback)

This book is a frank and open guide to getting a job in Marketing. Including case studies, training advice, skills and qualities needed, typical working day and your future prospects, this guide can h...
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Marketing (Bog, paperback)

A Guide to the Fundamentals

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, th...
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Marketing (Bog, paperback)

Planning and Strategy

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark...
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Managing (Bog, paperback)

ill...
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Managing (Bog, paperback)

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Marketing (Bog, paperback)

Principles and Perspectives

Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Interne...
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Marketing (Bog, paperback)

The Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century....
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Marketing (Bog, paperback)

Principles and Perspectives

Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills....
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Marketing (Bog, paperback)

colour illustrations facsimiles (chiefly colour), colour portraits...
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Marketing (Bog, paperback)

A Critical Introduction

An unrivalled and entertaining introduction to the essentials of critical theory in marketing illustrations...
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Marketing (Bog, paperback)

A Critical Textbook

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world....
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Marketing (Bog, paperback)

The Core

Presents a description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and testimonials - that allows students to personalize marketing and identify possible care...
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Managing the Professional Service Firm (Bog, paperback)

A text offering practical advice in dealing with the managerial problems of professional service firms. Issues explored include marketing and business development, multinational strategies, human reso...
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The Score Takes Care of Itself (Bog, paperback)

My Philosophy of Leadership

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Must-Win Battles (Bog, paperback)

How to Win Them, Again and Again

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The Appreciative Inquiry Summit - A Practioner's Guide for Leading Large-Group Change (Bog, paperback)

Deals with a method of accelerating positive organization change. This book discusses the Appreciative inquiry summit, a single event or series of events that bring people together to discover the org...
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Supply Chain Management: (Bog, paperback)

Process, Function & System

Supply Chain Management is a comprehensive textbook intended to meet the requirements of management students specializing in Operations Management, Marketing as well as Information Technology. Illustr...
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Unfolding the Napkin (Bog, paperback)

The Hands-On Method for Solving Complex Problems with Simple Pictures

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The New Manager's Handbook (Bog, paperback)

24 Lessons for Mastering Your New Role

Explains the rules of being a new manager and gives tips and pointers for teaming with employees while inspiring them to breakthrough performance and results. This book shows the ways to: delegate rev...
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Start and Run Your Own Coffee Shop and Lunch Bar (Bog, paperback)

Expert Advice from an Author Who Has Been There, Done it, and Still is Doing it

From business plan to recipes, this book will give you all the information and advice you will need to help you set up and run a coffee shop and lunch bar. In it you will find the expert advice, first...
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Skills for New Managers (Bog, paperback)

Includes information on the following topics: hiring new employees by asking the right questions; delegating work efficiently; dealing with the stress that comes with a management position; communicat...
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The Handbook of Logistics and Distribution Management (Bog, paperback)

Explains the nuts and bolts of logistics and distribution in accessible language. Covering various major elements of logisitics, this guide is suitable for both students of logistics as well as newly-...
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Business Information Management (Bog, paperback)

Improving Performance Using Information Systems

col. Illustrations...
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The Mobile MBA (Bog, paperback)

112 Skills to Take You Further, Faster

"First published in Great Britain in 2011."...
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The Best Business Books Ever (Bog, paperback)

The Most Influential Management Books You'll Never Have Time to Read

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Boone & Kurtz's Contemporary Business 2012 Update (Bog, paperback)

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