Engelske erhvervsbøger
Paperback
Business Model Generation (Bog, paperback)
Digital Marketing (Bog, paperback)
Paperback
Business Model Generation (Bog, paperback)
Digital Marketing (Bog, paperback)
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adap...
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Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can l...
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Ask women whether they have the right to equality at work and the answer will be a resounding yes, but ask same women whether they'd feel confident asking for a raise, and some reticence creeps in. T...
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Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers re...
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Presents the philosophy of "value investing", which helps protect investors against the areas of possible substantial error and teaches them to develop long-term strategies with which they will be com...
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Picking up where Liar,s Poker left off (literally, in the bond dealer,s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could be...
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People - friends, family members, colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune and all of us are victims. This title links three disciplines - faci...
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In the modern world of business, it's all about the ability to earn the client's trust and thereby win the ability to influence them. This detailed resource book provides readers with the five crucial...
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The authors claim to show how lean thinking with a new definition of value can breathe life into a company or economic activity, doubling productivity and sales whilst stabilizing employment, by provi...
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A guide to negotiation. Including principles such as: Don't bargain over positions; Separate the people from the problem; and, Insist on objective criteria, it simplifies the whole negotiation process...
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The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric....
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach....
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Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change. These magnetic forces attract and repel individuals, form the webs that conn...
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Provides explanation on how to develop and take action on strategy, in business, politics and beyond. This title dispels popular misconceptions about strategy - such as confusing it with ambitions, vi...
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A guide to luxury lifestyle design. It teaches: how the author went from $40,000 dollars per year and 80 hours per week to $40,000 per month and 4 hours per week; how to outsource your life to oversea...
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Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely use...
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Turns received economic wisdom on its head to show you how the world really works. In this book, the author destroys the biggest myths of our times and shows us an alternative view of the world, inclu...
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A New York Times best-selling call to arms from Nobel Prize-winning economist Paul Krugman. Illustrationsstrations...
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A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process. illustrations...
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Offers students a complete account of Organisational Behaviour in the twenty-first century. This title provides comprehensive coverage, with many cases and examples. ill...
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic c...
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Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising...
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Are you interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time? The author brings together so...
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This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student...
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To survive in hypercompetitive climate, businesses must innovate constantly. Innovation hinges on creativity generating novel and useful ideas. By fostering creativity in your team, you help unleash y...
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Tells a story of four characters who live in a maze and look for cheese to nourish them. Cheese is a metaphor for what you want to have in your life - whether it is a good job, a loving relationship, ...
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Describes why, when and how to use portfolio, programme and project Offices (P3O) models. This book describes what a P3O is, defines the two key types of P3O, and answers the question posed by Senior ...
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A guide to fostering creativity and business innovation, this title shows how an individual can become an experienced architect, storyteller, caregiver or cross-pollinator... just four of the ten char...
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Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book gives a...
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black & white illustrations...
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This book provides a step-by-step method for negotiation that aims to ensure that satisfactory agreement is reached with even the most intransigent people. The author also co-wrote "Getting Past Yes"....
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Draws on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys. This title presents a...
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Downloadable online versions of the Management Skills Assessment Instrument (MSAI) and the Organizational Culture Assessment Instrument (OCAI) A graphic of the step-by-step formula for organizational ...
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