Business Model Generation (Bog, paperback)
Digital Marketing (Bog, paperback)
This new edition of this bestselling guide offers an integrated approach to process improvement that delivers quick and substantial results in quality and productivity in diverse settings. Illustratio...
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The Third Edition of this market-leading text has been fully updated and expanded with contemporary case material and a much more detailed coverage of the main topics and trends in corporate communica...
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af: Paul R Krugman & Paul Krugman
Argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. This title explains t...
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af: Bert Rosenbloom
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision makin...
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af: Todd Hubbard & Robert Bor
Provides a practical guide to the assessment, management, treatment and care of pilots and other professional groups within aviation. This book aims to cover the main relevant issues including the ass...
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af: Boris Groysberg
af: Tony Morgan
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. This new edition c...
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af: Lynda Gratton
Why do some companies buzz with energy, innovation and creativity? Why do these flares of activity occur in some companies and not in others? How can you avoid the Big Freeze and encourage these centr...
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af: Joe Pulizzi & Robert Rose
black & white illustrations...
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Rev. ed. of: Understanding cross-cultural management. 2008. Illustrations...
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af: D A Benton
Presents a six-step process to help you acquire the executive demeanor necessary to move up in a corporation. This title explains executive charisma, its importance to corporate success, and outlines ...
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Gives you simple, fast, and enjoyable ways to train and motivate sales staff - or yourself - for selling success. This book helps the readers learn how to: master up-selling techniques for increased o...
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af: Kenichi Ohmae
af: Preston G Smith & Guy Merritt
This guide for managers offers a proactive approach to the control of risk and provides explicit instructions for implementing risk- management measures. The book details a model of risk which is scal...
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af: Adam Kahane
People who are trying to solve tough economic, social, or environmental problems often find themselves frustratingly stuck. They cannot solve their problems in their current context; the larger system...
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af: Doni Tamblyn & Sharyn Weiss
Uses witty, engaging games to create memorable lessons in numerous basic training topics, including customer service, teambuilding, creative problem solving, time management, and more. This work featu...
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Margulies and Valenza, two of the best-known visual facilitators in the business world, bring their expertise to the classroom and share their secrets for conveying complex ideas simply. By freeing th...
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af: David I Ford
Authors are world leading authorities on this topic. This book is the result of an evolution of thought that redefines the area of business networks. The IMP Group provides an alternative to the tradi...
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Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recess...
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Buffett is back... and better than before! A decade has passed since the book that introduced the world to Warren Buffett -- The Warren Buffett Way by Robert Hagstrom -- first appeared. That groundb...
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Offers a multi-disciplinary approach to key IHRM issues assessed from organizational, individual and societal perspectives from a range of countries, industries and organizations. 13 black & white ill...
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This book summarizes supply chain literature, offering approaches for mitigating supply chain risk and using industry examples and cases to highlight important concepts. Discusses ways to restore and ...
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af: Esther Cameron & Mike Green
Written for students and professionals alike, this text deals with change management. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make...
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af: William Bridges
A guide to dealing with the human side of organizational change. It addresses the fact that it is people that have to embrace a new situation and carry out the corresponding changes. Illustrations...
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Contains Paperback and Online resource...
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Illustrations...
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Branding has been the essential factor in the success of consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. This book probes the art and science of branding industrial products. It pro...
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af: Cynthia Clay
Provides a practical and easy-to-follow template for creating and facilitating stimulating webinars that engage learners as active participants, while creating the kind of energetic buzz that is the h...
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af: Francis Buttle
Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support custo...
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Illustrations (some col.)...
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af: Karl M Kapp
Learning professionals are finding success applying game-based sensibilities to the development of instruction. This is the first book to show how to design online instruction that leverages the best ...
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af: Wayne A Conway & Terri Morrison
Reflecting on the global transformation, this book contains several sections, including Cultural IQ tests, "Know Before You Go" tips and alerts on international security; and additional chapters on Au...
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af: John Bessant
High Involvement Innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous inno...
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How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost...
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af: Gary A Yukl
For undergraduate and graduate-level courses in Leadership. An exploration of what makes an effective leader. Leadership in Organizations provides a balance of theory and practice as it surveys the ma...
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af: David Pearl
Today, the very word 'meeting' conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there and wishing they were somewhere else. Hour after ...
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A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. It provides field-tested...
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The Sixth Edition of this popular international management text has been thoroughly revised to provide students with a concise introduction to the major management frameworks they need to understand...
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Shows you how to link together people, strategy and operations - the three core elements of various organisation - and create a business based on dialogue, intellectual honesty and realism. Illustrati...
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af: Luc Boltanski
Presents the changes in contemporary business culture. Using an analysis of the management texts that have formed the thinking of employers in their reorganization of business, this book traces the co...
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af: Jack Trout & Al Ries
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expecta...
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af: Stephen Denning
'Squirrel Inc.' is satirical animal fable about the use of storytelling as a leadership tool in organisations. It shows leaders how to use the different forms of storytelling to meet their key challen...
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af: Ralph Stacey
Many of today's books on the tools and techniques of leadership and management provide descriptions of long lists for use in decision-making, leading, coaching and project management. This book takes ...
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af: Delwyn N Clark & Jay B Barney
The 'Resource-Based View of the Firm' has emerged as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is th...
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af: Tim Brown
Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. This book introduces the idea...
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af: Ron Basu
Developed through the study of Six Sigma, Fit Sigma integrates the 'hard' Six Sigma approach with Lean enterprise philosophy. Illustrations...
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