Emne: marketing
Innovating Organization and ManagementPaperback
Strategy SafariPaperback
af: Svend Hollensen
col. Illustrations...
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af: David Jobber & John Fahy
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course...
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Contains Paperback and Online resource...
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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af: David Jobber
Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accou...
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...
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af: Brendon Burchard
A 10-step plan from 'the guru's guru' for individuals and businesses, to help them in successfully developing, packaging and spreading their message...
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Illustrations...
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af: Tony Cram
Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. This book talks about the rules of commanding the right price, and capturing...
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af: Jack Trout & Al Ries
Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic. illustrations...
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