Business & management
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Global Marketing (Paperback)
A Decision-Oriented Approach
af: Svend Hollensen
Sprog:Engelskcol. Illustrations...
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The Global Business Environment (Paperback)
Meeting the Challenges
af: Janet Morrison
Sprog:EngelskOffering an accessible and engaging introduction to the business environment this new editionofJanet Morrison's highly successful textbookexplores the economic, political, social, legal, cultural and ...
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Business Research Methods (Paperback)
af: Alan Bryman
Sprog:EngelskCovering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research question...
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Marketing Management with MyMarketingLab (Sampak)
af: Philip Kotler
Sprog:EngelskContains Paperback and Online resource...
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When Cultures Collide (Paperback)
Leading, Teamworking and Managing Across the Globe
af: Richard D. Lewis
Sprog:EngelskWith advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides advice on cross-cultural management and international negotia...
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Research Methods for Leisure and Tourism (Paperback)
af: A.J. Veal
Sprog:EngelskIllustrations...
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Marketing Research (Sampak)
An Applied Approach
af: Naresh Malhotra
Sprog:EngelskIn an industry undergoing changes, great opportunities are being created for Marketing Researchers to use their skills to solve the challenges of business environment. This work attempts to help you u...
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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation (Sampak)
af: Gerry Johnson
Sprog:Engelskcol. Illustrations, col. ports. Contains Paperback and Online resource...
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Essentials of Business Statistics with Connect Plus Online Access (Paperback)
Sprog:EngelskDelivers clear and understandable explanations of core business statistics concepts, making it ideal for a one-term course in business statistics. This text offers real applications of statistics that...
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Principles and Practice of Marketing (Paperback)
af: David Jobber
Sprog:EngelskSets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accou...
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